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In the Context of the Boston Consulting Group (BCG)portfolio Analysis

Question 47

Multiple Choice

In the context of the Boston Consulting Group (BCG) portfolio analysis, which of the following is a similarity between the products represented by a star and a question mark?


A) Both serve high growth-rate markets.
B) Both have a significant market share in their respective markets.
C) Both generate considerable revenue for their respective firms.
D) Both have surplus resources remaining after production.
E) Both are used to boost the sales of other products.

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