An Electronics Retail Chain Uses Its Customer Information to Select

Multiple Choice

An electronics retail chain uses its customer information to select its best customers and targets its promotions at these customers.The retailer also provides personal service to these customers to increase the percentage of their purchases.The retailer is using this strategy on particular customers to increase the:

A) spending on co-operative advertising.
B) merchandise assortment component of retail mix.
C) share of wallet.
D) direct investment.
E) dividend for shareholders.