Michaels, a Popular Clothing Brand, Is Trying to Enter a New

Multiple Choice

Michaels, a popular clothing brand, is trying to enter a new market by introducing a line of exclusive leather bags. The firm conducts research to understand the characteristics of retailers to determine the best channel for marketing its products. It decides to place its products with a retailer that exclusively sells leather bags. This retail store offers an assortment of merchandise, divided into categories, offering a wide choice to customers, which helps attract new and existing customers to the product.
-The type of retailer selected by Michaels is a:

A) discount store.
B) department store.
C) convenience store.
D) category specialist.
E) supermarket.