Carlton, a Popular Denim Company That Manufactures Denim for Adults

Multiple Choice

Carlton, a popular denim company that manufactures denim for adults, is introducing a new line of denim exclusively for kids for the first time.Which of the following statements indicate that the firm is choosing a retail partner to market its new line of products?

A) Carlton is conducting thorough research to find retailers that can provide maximum visibility for its new line of products.
B) Carlton works with its retailers to develop advertising campaigns for its new line of products.
C) Carlton decides to selectively place its products in stores where customers usually buy its other products so that it can use its power and reputation to leverage its position in the new product area.
D) Carlton decides to sell its products through its stores and kiosks, and also on the company's website to increase sales.
E) Since Carlton always targets high-end customers, it considers the price-quality relationship of the retailer with which it places its products.