A Food Manufacturing Company That Has Developed a New Nutrition

Multiple Choice

A food manufacturing company that has developed a new nutrition bar is working with its retailers in developing advertising and point-of-sale signs for its product.The factor that is being considered by the company in the above scenario is:

A) exploring a multichannel strategy.
B) choosing a retail partner.
C) identifying the type of retailer.
D) creating a retail strategy.
E) deciding on the distribution intensity.