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A Contractual Agreement Between Two Firms That Allows One of the Firms

Question 48

Multiple Choice

A contractual agreement between two firms that allows one of the firms to operate a retail outlet, using a name and format developed and supported by the other firm, is called:


A) outsourcing.
B) franchising.
C) patenting.
D) consulting.
E) cross-licensing.

Correct Answer:

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