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    Marketing Study Set 3
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    Exam 12: Distribution Channels
  5. Question
    A Supply Chain Relationship in Which Members Are Committed to Maintaining
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A Supply Chain Relationship in Which Members Are Committed to Maintaining

Question 15

Question 15

Multiple Choice

A supply chain relationship in which members are committed to maintaining long-term interactions and investing in mutually beneficial opportunities is referred to as a(n) _____ relationship.


A) informational
B) strategic
C) logistical
D) functional
E) operational

Correct Answer:

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