Fredox Inc

Multiple Choice

Fredox Inc. manufactures confectionaries, cakes, and other packaged foods. The firm tries to reach both consumers and business customers by using a combination of both direct and indirect distribution channels. The company uses these channels to maximize its sales.
-In which of the following instances is the company engaging in direct marketing?

A) Selling to a commercial firm through salespeople
B) Selling to retail stores in Canada
C) Selling to large shopping malls
D) Selling through a third-party website
E) Selling through a large exclusive dealer