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Fredox Inc

Question 40

Multiple Choice

Fredox Inc. manufactures confectionaries, cakes, and other packaged foods. The firm tries to reach both consumers and business customers by using a combination of both direct and indirect distribution channels. The company uses these channels to maximize its sales.
-Which of the following, if true, will strengthen the chances that Fredox will sell more through direct distribution?


A) Most of Fredox's target consumers make small-scale purchases.
B) Most retailers in Canada have increased listing fees recently.
C) The products that Fredox sells have relatively low value.
D) Most of the firm's business comes from retail selling.
E) Retail outlets in Canada have little shelf space for storing confectionaries.

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