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    Exam 16: Integrated Marketing Communications
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    __________ Means Converting the Sender's Ideas into a Message,which Could
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__________ Means Converting the Sender's Ideas into a Message,which Could

Question 74

Question 74

Multiple Choice

__________ means converting the sender's ideas into a message,which could be verbal,visual or both.


A) Decoding
B) Stealth marketing
C) Precoding
D) Encoding
E) Tracking

Correct Answer:

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