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  3. Study Set
    M Marketing Study Set 1
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    Exam 16: Integrated Marketing Communications
  5. Question
    The __________ Allows the Receiver to Communicate with the Sender
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The __________ Allows the Receiver to Communicate with the Sender

Question 7

Question 7

Multiple Choice

The __________ allows the receiver to communicate with the sender in the IMC process.


A) decoding loop
B) pre-testing loop
C) precoding loop
D) encoding loop
E) feedback loop

Correct Answer:

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