Multiple Choice
In recent years, the component of IMC that has received the greatest increase in spending is
A) media advertising.
B) direct marketing.
C) public relations.
D) sales promotions.
E) publicity.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q8: The sender of an integrated marketing communication
Q16: As the number of communication media has
Q30: National manufacturers and retailers often pay a
Q32: Using prior sales and communication activities to
Q55: Cora will be a bridesmaid next summer
Q60: A media rep from the local radio
Q65: Charming Charlie's,a fashion accessories retailer,encourages visitors to
Q106: Once the marketing communication has captured the
Q112: Twitter is a form of blogging,and is
Q124: Encoding means converting the sender's ideas into