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    M Marketing Study Set 1
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    Exam 14: Supply Chain and Channel Management
  5. Question
    Which of the Following Is NOT Required to Build a Successful
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Which of the Following Is NOT Required to Build a Successful

Question 113

Question 113

Multiple Choice

Which of the following is NOT required to build a successful strategic relationship?


A) Mutual trust
B) Open communications
C) Creation of a joint venture
D) Common goals
E) Credible commitments

Correct Answer:

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