Sales of National Brands of Orange Juice Tend to Increase

Multiple Choice

Sales of national brands of orange juice tend to increase when the economy is doing well,while sales of generic orange juice increase when the economy is not doing well.Among industry members this is called the "orange juice indicator." This is an example of how ____________ impacts demand for products.

A) the substitution effect
B) the price inelasticity coefficient
C) the income effect
D) the target return effect
E) cross-price elasticity