The Major Objectives Associated with a Market Penetration Pricing Strategy

Multiple Choice

The major objectives associated with a market penetration pricing strategy are to:

A) capture the high end of the market demand curve and lower introduction costs.
B) build sales and market share.
C) minimize customer dissatisfaction and maximize reference price value.
D) provide an incentive to purchase a less desirable product in order to obtain a more desirable product.
E) match competitors' prices and communicate high quality.