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    Exam 12: Services: The Intangible Product
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    In Services Marketing,the Saying,"where the Rubber Meets the Road" Refers
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In Services Marketing,the Saying,"where the Rubber Meets the Road" Refers

Question 30

Question 30

Multiple Choice

In services marketing,the saying,"where the rubber meets the road" refers to whether or not a __________ gap exists.


A) knowledge
B) quality
C) delivery
D) standards
E) empowerment

Correct Answer:

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