Multiple Choice
When microwaves were new,they often cost over $300,were huge,and full of numerous settings and options.Brenda and Bart waited,concerned about potential health hazards and wishing for more choices in the market.By the time they purchased a microwave,sales had leveled off and prices had declined significantly.Brenda and Bart were part of the __________ diffusion of innovation group.
A) innovator
B) laggard
C) late majority
D) early majority
E) early adopter
Correct Answer:

Verified
Correct Answer:
Verified
Q4: The most challenging part of applying the
Q32: Inkjet personal computer printers were a big
Q79: Zappos.com, an online shoe store, worked to
Q120: Bob and George both live in the
Q122: Ken's new product seemed like a perfect
Q123: One reason auto companies spend millions on
Q124: The diffusion of innovation theory focuses on:<br>A)
Q126: During _ stage of the product life
Q127: Many home design businesses volunteer to provide
Q128: One of the key characteristics of brainstorming