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    Marketing Study Set 8
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    Exam 12: Developing New Products
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    Which of the Following Is LEAST Likely to Be a Source
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Which of the Following Is LEAST Likely to Be a Source

Question 45

Question 45

Multiple Choice

Which of the following is LEAST likely to be a source of ideas for new products?


A) R&D efforts
B) Licensing technology
C) Consumer research
D) Geodemographic segmentation
E) Brainstorming

Correct Answer:

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