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    Exam 10: Product, Branding, and Packaging Decisions
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    In Entertainment Licensing,both Licensors and Licensees Run the Risk That
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In Entertainment Licensing,both Licensors and Licensees Run the Risk That

Question 31

Question 31

True/False

In entertainment licensing,both licensors and licensees run the risk that characters based on books and movies will be just a fad.

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