Marketers Spend Billions of Dollars Annually Attempting to Build Effective

Multiple Choice

Marketers spend billions of dollars annually attempting to build effective brands.The basic benefit of a brand is that it:

A) creates a basis for effective packaging.
B) provides a way for a firm to differentiate its product offerings from those of its competitors.
C) offers consumers promotional parity.
D) allows manufacturers to ignore promotional expenditures.
E) reduces the need for product line depth.