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For a Brand to Be Effective,it Needs to Be

Question 53

Multiple Choice

For a brand to be effective,it needs to be:


A) easy for consumers to recognize and remember.
B) a catchy,tongue-twisting phrase.
C) a visual image containing human characters.
D) generic,so it can be applied to as many products as possible.
E) associated with a sports or movie superstar.

Correct Answer:

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