Multiple Choice
Many former Enron employees who had nothing to do with the corporation's financial scandal have found that listing employment with Enron hurt their chances of being hired elsewhere.For these people,the Enron name has:
A) no brand associations.
B) unspent brand loyalty.
C) private label impact.
D) brand dilution.
E) negative brand equity.
Correct Answer:
Verified
Correct Answer:
Verified
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