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For Each Target Market,General Imaging Corporation,a Manufacturer of Imaging Equipment,will

Question 12

Multiple Choice

For each target market,General Imaging Corporation,a manufacturer of imaging equipment,will engage in positioning,adjusting their marketing mix variables in order to give customers


A) better Medicaid and Medicare payments.
B) a perceptual map of the imaging landscape.
C) more product features than the competition offers.
D) lower prices than the competition offers.
E) a clear,distinctive,and desirable understanding of their products relative to competing products.

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