When MrHow,a Pennsylvania-Based Discount Lumber and Hardware Chain,sent Snow Blowers to to Its
Multiple Choice
When Mr.How,a Pennsylvania-based discount lumber and hardware chain,sent snow blowers to its Augusta,Georgia,store in April,it was engaged in
A) concentrated segmentation.
B) geodemographic segmentation.
C) benefit segmentation.
D) psychographic segmentation.
E) misguided geographic segmentation.
Correct Answer:
Verified
Correct Answer:
Verified
Q8: Ronaldo is developing an Internet auction-based business.After
Q9: _ is an extreme form of a
Q14: Social networking sites that compete directly with
Q24: Talbots, an upscale women's clothing store, targets
Q25: Create an example of geodemographic segmentation.
Q26: Kellogg's marketing communications about its Special K
Q76: Marketers often create a special marketing mix
Q78: Write a value proposition for your favorite
Q115: Which of the segmentation attractiveness criteria is
Q126: Although marketers have found that psychographics are