Multiple Choice
In order to develop psychographic segments,the marketer must understand consumers':
A) age,income,and education.
B) gender,race,and religion.
C) disposable personal income,benefit perceptions,and alternative egos.
D) self-values,self-concept,and lifestyles.
E) all of these.
Correct Answer:
Verified
Correct Answer:
Verified
Q31: Segmentation,targeting,and positioning<br>A) are terms that can be
Q47: Carlos has identified four potential market segments
Q50: Automobile manufacturers could build cars specially designed
Q57: Choose a fast-food restaurant chain that does
Q102: Overriding desires that drive how we live
Q104: One of the reasons marketers use loyalty
Q111: In addition to calculating the potential profitability
Q123: A complex product that is best described
Q126: Why does loyalty segmentation make so much
Q136: NASCAR redirected its marketing efforts when a