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When Ron Complained to His Bank About the Unprofessional Behavior

Question 93

Multiple Choice

When Ron complained to his bank about the unprofessional behavior of one teller,the branch manager added a code into his accounts alerting all tellers that Ron was a valued customer and to provide whatever service he requests.The branch management included Ron in its __________ segmentation.


A) benefit
B) geodemographic
C) psychographic
D) loyalty
E) geographic

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