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Whenever Donald Calls on Potential Pest Control Customers, He Emphasizes

Question 127

Multiple Choice

Whenever Donald calls on potential pest control customers, he emphasizes the fact that, unlike the national franchise competitors, he is a local business person and has been in business over twenty years. Donald is __________ his business relative to his competition.


A) segmenting
B) packaging
C) positioning
D) pricing
E) targeting

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