Multiple Choice
We often see advertisements touting a product as being made with natural ingredients,or being long-lasting.Marketers using these types of promotions are positioning their products based on:
A) value.
B) product attributes.
C) symbols.
D) competitive comparisons.
E) all of these.
Correct Answer:

Verified
Correct Answer:
Verified
Q1: Perceptual maps include positions of current brands
Q14: Regina wants to position her financial services
Q22: Although marketers have found that psychographics are
Q24: After assessing the market growth potential for
Q43: Marketers have found that _ segmentation is
Q66: Corporate pilot fish are former employees who
Q77: Adidas Group owns Reebok,Rockport,and Greg Norman brands.Having
Q93: In a perceptual map of two dimensions,
Q98: The STP process is made up of
Q139: When deciding how to promote his new