Unilever Used the Technique of "Crowdsourcing" to Assist in Marketing

Multiple Choice

Unilever used the technique of "crowdsourcing" to assist in marketing mix design for its Axe personal care products for men.What is crowdsourcing?

A) Tapping directly into needs and ideas of a target audience by inviting broad-based input
B) Identifying trends by observing a large group of people in a public place
C) Conducting focus group research
D) Conducting a test market
E) Estimating wide-scale sales from a test with a small crowd