Dawn Flies Regularly Between Atlanta and Los Angeles

Multiple Choice

Dawn flies regularly between Atlanta and Los Angeles.She almost always uses Delta Airlines and has lots of Delta Sky Miles credit (Delta's frequent flyer program) .Still,she uses an online fare comparison website each time to see if a competitor has a better price or a more convenient schedule.Dawn uses __________ to decide which airline to fly.

A) a compensatory decision rule
B) a noncompensatory decision rule
C) decision heuristics
D) social factors
E) temporal factors