Multiple Choice
Stuart wanted to impress Janet with the perfect engagement ring.He had been saving money for months,and he noticed his attitudes and perceptions about diamond rings changing as he began paying attention to ads for rings.Marketers call this process:
A) consumer confidence building.
B) self-actualization.
C) a decision heuristic.
D) reducing prepurchase dissonance.
E) learning.
Correct Answer:
Verified
Correct Answer:
Verified
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