Multiple Choice
Christophe bought Timberland boots because he felt they were perfect for his outdoor activities.Patrick bought the same kind of boots because he felt they were stylish,especially with the logo clearly visible.The psychological factor driving Patrick's behavior is:
A) a functional need.
B) lifestyle.
C) brand association.
D) learned behavior.
E) his evoked set.
Correct Answer:
Verified
Correct Answer:
Verified
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