Multiple Choice
Corporate pilot fish are former employees who start a new business based primarily on contacts and contracts with their old company. A corporate pilot fish would probably pursue a __________ targeting strategy.
A) macromarketing
B) micromarketing
C) benefit-based
D) differentiated
E) undifferentiated
Correct Answer:

Verified
Correct Answer:
Verified
Q49: Which of the segmentation attractiveness criteria is
Q64: "Why create a perceptual map?" asked David.
Q65: A self-values map displays the position of
Q67: After assessing the market growth potential for
Q69: The Lite beer commercial with the slogan,
Q71: Social networking sites that compete directly with
Q77: Many companies use the Internet to allow
Q92: The perceptions of _ are being measured
Q125: The manager of Plantation River Country Club
Q132: Positioning strategies generally focus either on how