Multiple Choice
Jubyung is buying a laptop computer to take on trips.Although he looks at several brands,he refuses to buy a computer that weighs more than five pounds.Jubyung is basing his decision on:
A) a compensatory decision rule.
B) a noncompensatory decision rule.
C) a decision heuristic.
D) social factors.
E) temporal factors.
Correct Answer:

Verified
Correct Answer:
Verified
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