Negative Attitudes Are Typically Difficult for Marketers to Change Because

Multiple Choice

Negative attitudes are typically difficult for marketers to change because

A) most consumers' attitudes depend on prices.
B) consumers weigh performance risk against functional needs when assessing their attitudes.
C) attitudes are learned and long lasting.
D) attitudes shift consumers from limited to extended problem-solving situations.
E) consumers' attitudes are derived from unchanging decision rules.