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Some Websites Provide Friend-Based Merchandising,which Means That Customers "Bring" Their

Question 50

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Some websites provide friend-based merchandising,which means that customers "bring" their friends to the e-retailer so they can shop together.Which of the influences on the consumer buying process does this represent?


A) Psychological
B) Social
C) Situational
D) Motives
E) Perception

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