Franchising Represents a Popular Version of a Contractual Vertical Marketing

Multiple Choice

Franchising represents a popular version of a contractual vertical marketing system where:

A) the franchisee operates a retail outlet using the name and format of the franchisor,for which the franchisee pays a fee plus royalty.
B) a franchisor provides assistance with locating the business,developing products,advertising and management.
C) the franchisee can combine entrepreneurship with the advantages of a coordinated marketing channel.
D) the franchisor has incentives through the royalties to continue to innovate and improve operations.
E) All of these.