In a Corporate Vertical Marketing System

Multiple Choice

In a corporate vertical marketing system:

A) conflict tends to be a major problem.
B) transaction selling is the norm,with the invisible hand guiding the overall functioning.
C) there is no common ownership,and the dominant member has significant power to impose its ideas and objectives.
D) independent firms join together formally to decide how the marketing channel will operate.
E) the participants--such as warehouses,transportation companies,and retail outlets--are typically owned by a parent company to ensure harmonious relations throughout the supply chain.