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    Exam 14: Pricing Concepts for Establishing Value
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    In Addition to the Product-Specific and Firm-Specific Factors That Affect
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In Addition to the Product-Specific and Firm-Specific Factors That Affect

Question 16

Question 16

True/False

In addition to the product-specific and firm-specific factors that affect pricing,there are two broader factors: the Internet and sociocultural factors.

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