Multiple Choice
Many years ago Honda's Accord and Ford's Taurus were the top two selling cars in the United States. As the year was coming to an end, Ford cut the price of the Taurus, hoping to outsell the Accord and allow Ford to claim that "Taurus is the best-selling car in America." Ford was using a ___________________ pricing strategy.
A) maximizing profits
B) target profit
C) sales orientation
D) status quo
E) target return
Correct Answer:
Verified
Correct Answer:
Verified
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