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Winston's Ice Cream Shop Has Been in the Same Location

Question 50

Multiple Choice

Winston's Ice Cream Shop has been in the same location for two decades.Last week,a new ice cream shop opened up just one block down the street.Winston's decides to sell ice cream below cost in order to drive the new shop out of business.What kind of pricing is Winston's using?


A) Predatory pricing
B) Competitive pricing
C) Ceiling pricing
D) Inelastic pricing
E) Keystoning

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