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One Difficulty Associated with Using Advertising as Part of a Marketer's

Question 112

Multiple Choice

One difficulty associated with using advertising as part of a marketer's IMC efforts is


A) breaking through the clutter of other messages targeted for the same audience.
B) it is more expensive than personal selling.
C) it only works when communicating to the most uninformed consumers.
D) government regulations have significantly decreased allowable advertising frequencies.
E) all of these are correct.

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