When Greenbelt Construction Company Began Building Houses in a Large

Multiple Choice

When Greenbelt Construction Company began building houses in a large subdivision with many other builders,they priced their homes slightly higher than their competitors and promoted the added quality features in their homes.Greenbelt was using a(n) __________ pricing strategy.

A) improvement value
B) value-based
C) everyday low pricing
D) reference-based
E) competitor-based