Multiple Choice
NASCAR redirected its marketing efforts when a survey indicated that almost 50 percent of race fans were female. This is an example of __________ segmentation.
A) geographic
B) psychographic
C) demographic
D) benefits
E) behavioral
Correct Answer:

Verified
Correct Answer:
Verified
Q34: When Talbots,an upscale women's clothing store,tries to
Q78: Write a value proposition for your favorite
Q87: Identify two methods used in segmenting markets
Q102: Social networking sites that compete directly with
Q105: Coca-Cola launched Coke Zero to avoid cannibalizing
Q107: The text states that "geodemographic segmentation can
Q116: Why would a company use a micromarketing
Q134: The first step in the STP process
Q137: One of the benefits of a differentiated
Q139: Assume you are the marketing consultant for