Multiple Choice
In order to develop psychographic segments,the marketer must understand consumers'
A) age,income,and education.
B) gender,race,and religion.
C) disposable personal income,benefit perceptions,and alternative egos.
D) self-values,self-concept,and lifestyles.
E) buying patterns and behaviors.
Correct Answer:
Verified
Correct Answer:
Verified
Q33: The first step in the STP process
Q57: Choose a fast-food restaurant chain that does
Q73: Marketers often employ a combination of segmentation
Q77: Many companies use the Internet to allow
Q106: Golden Years Vitamin Corporation targets consumers living
Q107: Social networking sites that compete directly with
Q108: Paula is trying to determine whether the
Q111: In addition to calculating the potential profitability
Q113: If values provide goals,and self-concept is the
Q114: Whenever the president of the local public