After Assessing the Market Growth Potential for His Company's Baby

Multiple Choice

After assessing the market growth potential for his company's baby products in Mexico, Harmon wanted to evaluate market competitiveness. To do this, Harmon would consider

A) mass marketing distribution potential and logistical support.
B) the current size of the market and the expected growth rate.
C) ease of pricing control and number of promotional outlets.
D) the number of competitors, entry barriers, and product substitutes.
E) profitability and customer buying behavior.