Multiple Choice
What is the best situation in the Circles for a Successful Value Proposition framework?
A) The firm's benefits overlap with both customer needs / wants and competitors' benefits.
B) The firm's benefits overlap with customer needs / wants but not with competitors' benefits.
C) The firm's benefits overlap with competitors' benefits but not with customer needs / wants.
D) Customer needs / wants overlap with both the firm's benefits and competitors' benefits.
E) None of the three circles overlaps.
Correct Answer:
Verified
Correct Answer:
Verified
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