In the Circles for a Successful Value Proposition Framework,the Value

Multiple Choice

In the Circles for a Successful Value Proposition framework,the value proposition is represented by

A) the intersection between customer needs / wants and competitors' benefits.
B) the intersection between the firm's benefits and competitors' benefits.
C) the intersection between customer needs / wants and the firm's benefits.
D) the intersection between all three of the circles.
E) the part of the firm's benefits that doesn't overlap with anything.