Question 1

Today,large retailers dictate to their suppliers what should be made.

Accepted Answer

A) True 
 B)False

Question 2

In omnichannel retailing,what visible element must often be adjusted because of competition faced in different channels?

Accepted Answer

A)  supply chain 
B)  return policies 
C)  pricing 
D)  distribution 
E)  place

Question 3

In what type of retail situation would the old cliché "location,location,location" be true?

Accepted Answer

The answer of In what type of retail situation would...

Question 4

Benefits of the traditional retail store as a channel include the ability to

Accepted Answer

A)  provide personalized and meaningful product information. 
B)  offer a greater selection of products. 
C)  offer an expanded market presence for all consumers. 
D)  efficiently collect information about how consumers shop for a particular product. 
E)  quickly compare prices across multiple channels.

Question 5

How does a retail distribution center supporting a store channel most obviously differ from one supporting an Internet channel?

Accepted Answer

A)  in use of SKU identification 
B)  in quantity of items shipped 
C)  in speed of order fulfillment 
D)  in quality of tracking mechanisms 
E)  in use of CRM technology

Question 6

In which of the following categories would a dry cleaning business be placed?

Accepted Answer

A)  service retailer 
B)  specialty store 
C)  category killer 
D)  superstore 
E)  discount store

Question 7

One of the greatest constraints faced by store-based retailers-and one that the Internet channel can address-is

Accepted Answer

A)  price competition. 
B)  the amount of merchandise that can be carried in a physical store. 
C)  competition from other retailers. 
D)  common zoning restrictions limiting the kinds of merchandise that can be offered for sale. 
E)  interactive customer service.

Question 8

Retailing is defined as the set of business activities that

Accepted Answer

A)  focuses on a firm's core values. 
B)  focuses on transactions,but not relationships. 
C)  adds value to products and services sold to final consumers. 
D)  separates wholesaling from manufacturing. 
E)  occurs only in brick-and-mortar space.

Question 9

If you were a marketer for a clothing manufacturer and you wanted to improve revenues from irregulars,production overruns,and returns,you would be attracted to using

Accepted Answer

A)  department stores. 
B)  specialty stores. 
C)  category specialists. 
D)  off-price retailers. 
E)  supercenters.

Question 10

__________ are likely to target low-income consumers who demand national brands but cannot afford to buy large-sized packages.

Accepted Answer

A)  Category killers 
B)  Department stores 
C)  Extreme value retailers 
D)  Specialty stores 
E)  Warehouse club stores

Question 11

Chandra owns a pet sitting service.He recently paid a web developer to build a special version of his company website for use on smartphones.Customers will now be able to easily place orders for pet sitting on their cell phones.This is an example of

Accepted Answer

A)  M-commerce. 
B)  smart retailing. 
C)  cell selling. 
D)  P-commerce. 
E)  channel expansion.

Question 12

Describe an extreme value retailer.Who is their target customer and what does this customer seek?

Accepted Answer

The answer of Describe an extreme value retailer.Who is their...

Question 13

Brandon has developed a line of clothing accessories and has lined up the production and financing.Next,he is preparing to reach out to the ultimate customer.He has spoken to several stores that have agreed to carry these products,and he has narrowed his options to specialty and department stores.What factors must Brandon now address?

Accepted Answer

The answer of Brandon has developed a line of clothing...

Question 14

It is primarily the retailer's responsibility to make sure customers' expectations are fulfilled.

Accepted Answer

A) True 
 B)False

Question 15

Conventional supermarkets still sell a majority of food merchandise,but they are under substantial competitive pressures.Who are the emerging competitors and what can they offer customers that conventional supermarkets do not?

Accepted Answer

The answer of Conventional supermarkets still sell a majority of...

Question 16

Which type of store is small and offers a limited merchandise assortment at very low prices?

Accepted Answer

A)  specialty store 
B)  extreme value retailer 
C)  outlet store 
D)  limited assortment supermarket 
E)  convenience store

Question 17

Considering what you know about their target markets and merchandise,which of the following retailers is least likely to have an online presence?

Accepted Answer

A)  department stores 
B)  convenience stores 
C)  category specialists 
D)  off-price retailers 
E)  full-line discount stores

Question 18

Manufacturers might use selective distribution by allowing only a few selected retail customers in a territory to sell its products.

Accepted Answer

A) True 
 B)False

Question 19

Retailers that offer a broad variety of merchandise,limited services,and low prices are known as

Accepted Answer

A)  full-line discount stores. 
B)  convenience stores. 
C)  home improvement stores. 
D)  category specialists. 
E)  department stores.

Question 20

Because many consumers choose stores based on proximity to their workplaces or homes,great locations are

Accepted Answer

A)  difficult to define. 
B)  more important than great products. 
C)  always situated near supply chain members. 
D)  a competitive advantage that few rivals can duplicate. 
E)  almost always locations next to big-box discounters.

Exam 16: Retailing and Omnichannel Marketing

Today,large retailers dictate to their suppliers what should be made.

In omnichannel retailing,what visible element must often be adjusted because of competition faced in different channels?

In what type of retail situation would the old cliché "location,location,location" be true?

Benefits of the traditional retail store as a channel include the ability to

How does a retail distribution center supporting a store channel most obviously differ from one supporting an Internet channel?

In which of the following categories would a dry cleaning business be placed?

One of the greatest constraints faced by store-based retailers-and one that the Internet channel can address-is

Retailing is defined as the set of business activities that

If you were a marketer for a clothing manufacturer and you wanted to improve revenues from irregulars,production overruns,and returns,you would be attracted to using

__________ are likely to target low-income consumers who demand national brands but cannot afford to buy large-sized packages.

Chandra owns a pet sitting service.He recently paid a web developer to build a special version of his company website for use on smartphones.Customers will now be able to easily place orders for pet sitting on their cell phones.This is an example of

Describe an extreme value retailer.Who is their target customer and what does this customer seek?

It is primarily the retailer's responsibility to make sure customers' expectations are fulfilled.

Conventional supermarkets still sell a majority of food merchandise,but they are under substantial competitive pressures.Who are the emerging competitors and what can they offer customers that conventional supermarkets do not?

Which type of store is small and offers a limited merchandise assortment at very low prices?

Considering what you know about their target markets and merchandise,which of the following retailers is least likely to have an online presence?

Manufacturers might use selective distribution by allowing only a few selected retail customers in a territory to sell its products.

Retailers that offer a broad variety of merchandise,limited services,and low prices are known as

Because many consumers choose stores based on proximity to their workplaces or homes,great locations are