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    M Marketing Study Set 2
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    Exam 14: Pricing Concepts for Establishing Value
  5. Question
    Price Is the _____________ a Consumer Is Willing to Make
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Price Is the _____________ a Consumer Is Willing to Make

Question 7

Question 7

Multiple Choice

Price is the _____________ a consumer is willing to make to acquire a specific product or service.


A) amount of money
B) overall sacrifice
C) fixed cost
D) target return
E) substitution

Correct Answer:

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